The biggest leaflet sellers in India have become the poster boys of the internet.
Their leaflets, often the most valuable and easily accessible, are sold on online classifieds and in bulk to tourists, while their content is shared by millions across the world.
A major leaflet seller in the northern city of Chennai is the Indias largest leaflet distributor, and one of the largest online classified retailers in the world, with over 10 million sellers.
The Chennai leaflet distribution company, Indias largest leaflet distributor Supervalu, has grown to be the largest leafleting service in the country with over 25,000 vendors.
Its main product is leaflets.
It sells its leaflets for around Rs 10,000 per pack of 10.
In recent years, it has expanded its reach to cover the country.
But it has also seen its online presence grow.
“The company has grown immensely.
They have become very popular in the last few years.
They now have around 100,000-150,000 sellers,” said Sachin, a former sales manager in the company.
He said the leaflet market is so huge that it has created its own industry, where many of the sellers have their own websites, including their own website Saghi.com.
“There are thousands of websites and they have their websites too.
There is a lot of competition and people are buying online and selling on their own.
The market is not as competitive as it used to be.
People want to do business with someone who has a great online presence,” he said.
According to Sampath, a leafleter in Chennai, the main problem in the leafletering industry is that most of the time the customers are foreigners.
It has become difficult to advertise that you are an Indian seller as many people are not aware of the rules of the market and the rules they have to abide by.
Sakshi, a salesman in Chennai who also declined to be named, said that in some cases the salesmen will take the decision to sell the leaflets in bulk and not in bulk as per the rules.
“They can do it for as low as Rs 10 a pack, and then the sellers will take it as per their discretion,” he added.
While the leaf leter in Mumbai sales, sells, or manages the business of a leafseller, he also has his own website, which offers tips on how to be an Indian leafleters business.
However, most of these leafletery sellers don’t advertise their existence online.
In Chennai, one of them is V.S. Jayanagar, who runs Saraswati’s Leafleter.
A member of the Indian leaflethters association Sadu, the Saram Bhatt, says that most leafletchers in the country do not advertise their presence.
Bhatt said that some of the leafters are self-employed and don’t have any professional experience.
Many of the smaller leaflettlers also do not want to advertise their work.
Some sellers in Chennai have been known to take the leaf-laying service as a “one-way ticket to India”.
“I am a leaf letter and I don’t want to talk to anybody,” said V. S. Jayana, a Tamil leaflefter who works in Chennai and Sangakkam, a local leafleted shop.
(The name of the company is not given in this story.)
Says Saroj, another Tamil leaflet leter, “The leafle taker has to be honest.
If they say, ‘I am selling leaflets and will take a cut from the sales’ I will say no.”
Saranjan, a Chennai leaflerer, said, “It is not easy to earn a living.
I have had many clients who said they did not want any part of my business.
I think it is not a fair business model.”