Why does the leaflet on the internet say it’s from a ‘mimic’ of the real thing?

The real world doesn’t always match the cartoon.

This is why the leaflets on the UK’s website look so similar to the cartoon versions.

But that’s not to say the cartoon version of the leafleting advert is the only way it has come to be.

Here are a few other versions of the same leaflet that have come to the UK.

Illustration: The Leaflet Society