“The leaflet is the greatest invention of our time.
We’ve always been about making things that look cool.
We were never about making a cool thing that was going to be sold and marketed.
We’re more about creating a product that works and we’re constantly experimenting with new ideas.
We know that we’re going to have to change to keep up with what’s going on in the world and to stay ahead of the curve.
We just don’t have the resources.”—David Pritchard, co-founder of Leaflet, which launched in the UK in September 2017.
As one of the first companies to be featured in the inaugural edition of The Tech Hub, we caught up with Pritchards co-founders David and James to hear more about the challenges ahead.
“We’ve always wanted to do things differently,” he says.
“So we were looking at different ways to make things more interesting, more interesting to our customers.
We wanted to make it so that we could tell a story with something that people would be interested in.”
David Pritchett, cofounder of leaflet makers app Leaflet.com, explains why the leaflet was designed to appeal to a wider audience than the traditional leaflet.
“The idea of using a design that was unique, different and really different to what was out there is one that we were really keen to bring to the world,” he explains.
“In many ways, the leafleting world was designed by a different person than what it is today.
I think we are one of many companies who have built something that looks different, has a different feel to it and is more fun to use.”
I think the key to that is that it has to be something that is fun to look at and that you can’t just put on your laptop and get your phone and type on it.
We don’t want to do that.
We want to be a company that has an easy-to-use product that people want to look up at all the time.
“David explains the design process: “We looked at a lot of different things.
We looked at different styles, different fonts, different colours, different typography.
And we looked at what people were saying and what they were doing.
We had some design experts who we talked to about different kinds of design.
We also looked at the types of people that we wanted to attract, and we had a really talented team of designers and graphic designers.””
We didn’t want people to have one big logo and one big design that we all wanted to see.
We thought, why don’t we have something that we can all use.
I mean, what does that do?
It does what it’s supposed to do.”—James and David Piotchard, founders of Leafleting, which is available for iPhone, iPad and Android.
The company is a collaboration between Pritchell and his design partner, designer James.
James explains: “One of the challenges that we faced when we first launched Leaflet was how to bring this kind of unique product to a broader audience.
We are very much interested in what’s new and what’s fun to see, but we also have to be careful about what is actually going to appeal in that way.
It’s also about looking at what our customers are saying and that they are really interested in.
“When we started looking at the different ideas that we had and looked at other companies that were doing things differently, we realized that we have a lot in common with them.
We really feel that we are the perfect fit.
We both love the outdoors and have a passion for design.
I believe in a company’s core value: what is it that they do and what are they about?”
Pritches own company, Leaflets, was founded in 2013 and employs nearly 100 people, with many of those currently working in its product development department.
Pritcher explains why he decided to join the team: “I love designing.
I love the idea of the idea and what we do, and I think it’s great that there are a lot people who are passionate about it.
I also believe in what we are doing, so it’s really important to me that we build something that appeals to both sides of that.”
David says: “There are a few things that are very important for us that we know our customers want to know, and that are really good things that we see in our customers and that we think are really great.”
“We are a little bit of a new company at the moment, but I think that is one of our strengths, is that we haven’t had to make many big decisions.
I’m really excited about where we are going, because it’s been a really good fit for us.”
James explains that his team is still experimenting with what works for customers.
“One thing that we really wanted to look into was, ‘Do we want to go